Online Innovation Tour of the fair

This year, the IAA Cars is again offering exhibitors an innovative way to gain a prominent profile on the IAA website. By participating in the Innovation Tours of the fair you can present your exhibition program, single products and first of all your Innovations in words and images.

The website is optimized for mobile devices.

Animated online tours of the exhibition grounds will be provided for the following up-to-date topics focusing on the car and mobility:

  • Connectivity
  • Automated driving
  • E-Mobility

New - Exhibitors with products that do not fit with these topics can participate in an OpenTour.


Groups of 6 to 10 exhibiting companies can take part in the virtual tour on each of these topics.

The tour stops off at the exhibitor’s stand on the hall layout plan. A pop-up window lets the exhibitor present his company and products, and post photos or videos. There is also a contact form that enables participants in these online tours to contact the exhibitor directly to ask questions or request an appointment.



No. of participants: min. 6, max. 10 exhibitors
Participation fee per participant: € 780.00

Innovation Tour Example:

View example View example (40.3 MB)
IAA 2016