Online Innovation Tour

This year, the IAA Cars is for the second time offering exhibitors an innovative way to gain a prominent profile on the website.


IAA value added - free of charge! The IAA is this year repeating a B2B matchmaking initiative that is aimed particularly at the SME sector of the automotive industry in Germany and abroad: "Match & Meet".

Video report from trade fair stand

Online videos are bang on trend. Facebook, YouTube and other social media underline the effectiveness of this particular form of communication.

Communication modules for exhibitors

With professional support you can significantly increase your chances of having your innovations, products and services featured in media relevant for you before, during and after the IAA.

NEW: 360º video stand profiles

Your stand and products will be brought to life on a virtual tour of your stand.  Users have the option of viewing the content from various angles.

IAA 2016